{Towards evidence-based typography:  First results}
{Boris Veytsman \& Leyla Akhmadeeva}
{At the previous \tug\ meeting we reported experimental design for
checking whether the typographic features of the text (fonts, page
layout, justification, etc.)\ influence the way readers comprehend and
remember the contents.  Our study is intended primarily for the
designers of textbooks, where the comprehension of the text is very
important.  

In this work we report the first results of our study.  It seems that
despite the beliefs of typographers, the text comprehension and the
speed of reading is not much influenced by typography.  These findings
confirm the generalized ecological hypothesis by Legge and Bigelow.
It seems the human brains are flexible enough to allow us to read even
badly designed pages.

We also discuss the role of \TeX{} as a useful tool to create various
controlled page designs for typographic study.}